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A one-word change at MCAPS Start reveals a big shift in Microsoft’s FY27 go-to-market strategy. Are partners ready?

Microsoft just handed partners their FY27 playbook. Most will read it as a news update.

Hands on the start line

FY27 Begins in Days. Are You Set to Win from Day One?

The Biggest Gaps Holding Microsoft Partners Back & How to Solve Them

Why the Outsourced CMO Model works for Growing Technology Companies

Thirty Years With Microsoft: Lessons From the Frontline of an Ever‑Evolving Ecosystem

Your 2026 Survival Guide to Microsoft Solutions Partner Certified Software

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Best Marketing resources for the Microsoft Channel

Tips and tricks for better Partnering – Podcast

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