We support clients in two flexible ways:
1. Point‑in‑Time Projects
Targeted, high‑impact engagements designed to solve specific challenges — from refining messaging to building GTM alignment with Microsoft. Ideal for partners who need specialist support at key moments.
2. Outsourced CMO Model
A wrap‑around, ongoing service providing strategic direction, execution, structure, and accountability. Perfect for partners who want senior marketing leadership without hiring full‑time.
Strengthen your relevance, differentiation, and ecosystem alignment.
What’s included:
– Differentiator discovery & value proposition refinement
– Strategic GTM plans mapped to Microsoft solution areas and priorities
– Co‑sell‑ready partner narratives that land with Microsoft
– Messaging workshops (incl. “Partnering with Microsoft 101”)
– Competitive positioning & ICP definition
Ideal for: Partners needing clarity before scaling execution.
Fractional CMO support for structure, momentum, and growth.
What’s included:
– Strategic leadership and monthly/quarterly planning
– Hands‑on execution support with clear accountability
– Operating rhythm setup (cadence, reporting, governance)
– Building internal capability so your team can eventually run marketing independently
– Cross‑functional alignment with sales, product, and partner teams
Ideal for: Founder‑led or lean teams needing ongoing senior guidance.
Tell your story in a way that resonates with customers and Microsoft.
What’s included:
– Customer advocacy programmes and case studies
– End‑to‑end customer evidence production
– Website copy and UX content to reflect your true value
– Multi‑channel content strategies (blogs, social, email, nurture)
– Messaging frameworks & brand voice refinement
– Executive and thought leadership content
Ideal for: Partners needing credibility, proof, and a consistent story.
Pragmatic, ecosystem‑aligned campaigns that drive real pipeline.
What’s included:
– Paid and organic campaign planning (search, social, display)
– Content‑led demand generation programmes
– Email nurturing and lifecycle marketing
– Webinar and event management (virtual & in‑person)
– Microsoft‑aligned GTM campaign builds
– ABM‑light strategies for targeted accounts
Ideal for: Partners ready to scale demand without scattergun activity.
Navigate the Microsoft ecosystem with confidence, clarity, and influence.
What’s included:
– Guidance across Microsoft programmes, incentives & co‑sell motions
– MDF and partner funding support
– Templates and tools for vendor engagement
– Microsoft‑aligned campaign planning and execution
– “Partnering with Microsoft 101” workshops for leadership or sales teams
Ideal for: Partners wanting to be seen as high‑value, ready, and aligned.
Deidré’s experience shone through and we have received far more than we ever expected. Her approach is professional, well thought through and polished. Her communications to our executive team were clear, concise and backed up with a clear strategy and business plan.
Deidré demonstrated a great understanding of our company, solution and business and translated that into very valuable consultation.
Deidré does a fantastic job – 100% committed at all times with a no nonsense approach to marketing services
